The Aurelia brand wanted to increase engagement through a high‑impact digital advertising campaign. Despite having a strong product offering, the brand struggled with low awareness in the market and high cost‑per‑lead on existing ad efforts.

• Limited recognition among affluent homeowners outside its existing markets.

• Paid advertising channels generating high CPCs and weak ROI.

• Existing creative lacked the luxury aesthetic and narrative required to resonate with target audiences.

Developed a multi‑channel digital advertising campaign to optimize awareness and conversions:

• Audience Segmentation – Built custom audience profiles using income level, homeowner interests, and historical booking data.

• Creative Development – Designed multiple ad creative sets (carousel, static, and short‑form video) to highlight product.

• Ad Funnel Strategy – Implemented a retargeting funnel across Meta (Facebook/Instagram) and Google Display to re‑engage site visitors.

• Landing Page Optimization – Designed bespoke product‑specific landing pages with clear calls‑to‑action to increase engagement.

• Ad Creative Sets: A/B tested imagery and copy variations for social and display ads.

• Retargeting Strategy: Sequenced ad funnel to capture both warm and cold audiences.

• Campaign Dashboard: Real‑time performance tracking and insights dashboard for spend optimization.

• Landing Page Templates: Optimized for mobile, with tailored messaging by audience segment.

• Reduced cost‑per‑lead by 31% through improved targeting and creative.

• Increased click‑through rate by 2.4x compared to previous campaigns.