The Aurelia brand was preparing to launch a new home goods line and needed a strategic PR plan to secure media coverage, strengthen brand authority, and create excitement around the launch. With a limited window before release, the brand required a focused and impactful communications approach.

• Short six‑week timeline leading up to the launch.

• Limited existing press relationships, resulting in low organic coverage.

• Needed to generate both awareness and credibility in a competitive market.

Developed a public relations strategy designed to maximize exposure and build long‑term media connections:

• Media List Development – Curated a targeted list of 45 editors, lifestyle journalists, and key influencers.

• Launch Press Release – Drafted an impactful announcement highlighting the product’s innovation and brand story.

• Media Pitching – Created tailored angles for different outlets to ensure relevance and interest.

• Launch Event Concept – Designed an intimate virtual event with curated press kits to engage journalists and influencers.

• Press Kit: High‑quality imagery, product details, and brand story elements packaged for journalists.

• Media Outreach Calendar: Strategic touch points for initial outreach, follow‑ups, and post‑launch check‑ins.

• Event Concept: Virtual experience with branded gift boxes delivered in advance, ensuring tactile product interaction.

• Messaging Framework: Key talking points for spokespeople and partners.

• Secured 12+ press features in outlets such as Elle Decor, Architectural Digest, andDwell.

• Influencer and press mentions tripled during the launch week.

• Product projected to sell out online within 14 days of release due to heightened awareness and pre‑launch buzz.