The Aurelia brand sought to strengthen its social presence and better connect with its ideal audience. Despite a loyal customer base, the brand’s platforms lacked consistent storytelling and visual cohesion, resulting in stagnant engagement and minimal growth.

• Engagement rates had plateaued and follower growth was stagnant.

• Social content lacked a clear narrative across Instagram, TikTok, and Pinterest.

• Paid ads were underperforming, generating low click‑through rates and minimal ROI.

Design a comprehensive, three‑month social media campaign with a focus on storytelling, community building, and measurable outcomes:

• Platform‑Specific Strategies – Develop unique content approaches for each channel based on audience behavior.

• Content Calendar – Build a robust 90‑day calendar balancing product education, aspirational lifestyle content, and user‑generated features.

• Creative Direction – Produce sample assets (photography mockups, Instagram grid concepts, TikTok storyboard outlines) with a cohesive luxury aesthetic.

• Influencer Partnerships – Identify micro and macro influencers aligned with the brand’s values to drive authentic reach.

• Content Calendar: Detailed posting schedule with thematic pillars for each week.

• Visual Templates: Branded story and post designs for Instagram and Pinterest.

• Paid Ad Mockups: A/B tested creative for carousel ads and short‑form video spots.

• Influencer Briefs: Clear messaging and creative direction to ensure on‑brand partnerships.

• Instagram follower count projected to grow by 30% within the campaign period.

• Anticipated engagement rate improvement from 1.8% to 4.5%.

• Paid ads expected to deliver a 2.3x return on ad spend through improved targeting and creative testing.